User eXperience

Em uma reunião com duas agências digitais o tema UX (User Experience) veio à tona – e isso me chamou a atenção, como esse tema evoluiu - para quem começou na área vendo uma tela preta com letras verdes é surpreendente como a questão do design se desenvolveu até chegar aos sites atuais. Hoje existe a cobrança de uma interface “Candy Crush” até mesmo para aplicativos de negócio.

Seguem só algumas informações sobre este conceito que é bem subjetivo, cada um tem um gosto diferente, mas é só para ver que existem estudos bem detalhados sobre o assunto. O cara abaixo (Peter Morville) parece ser uma referência no assunto.

Site: http://semanticstudios.com/publications/semantics/000029.php e http://casadaux.wordpress.com/livros/

Here's how I explain each facet or quality of the user experience:

·         Useful. As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.

·         Usable. Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.

·         Desirable. Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.

·         Findable. We must strive to design navigable web sites and locatable objects, so users can find what they need.

·         Accessible. Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.

·         Credible. Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.

·         Valuable. Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.